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Always ahead of the curve, discovering new and innovative ways of reaching customers, Charlie knows the hidden secrets to effective paid search marketing.
After graduating from the University of Texas with a Bachelor of Science in Advertising, Charlie began his career at GSD&M Idea City. Focused on traditional media, Charlie was a Media Planner on MasterCard.
In 2002 he joined the National Instruments in-house marketing communications department on the Advertising team, focused on both print and online advertising. He quickly became known as "the web ad guy" for his innovative use of paid search and online advertising. Charlie's work contributed to much industry recognition, some of which came from Google from Charlie's creative, thorough and well-rounded approach. In the years to follow, Charlie fine-tuned his skills in the Web/Interactive Media space, including online videos, demos and webcasts.
Today Charlie creates and manages paid search and online advertising campaigns for TREW Marketing clients in the B2B technology space. He maintains close relationships with design and test industry websites and print publication managers, which enables TREW Marketing to offer creative options for online advertising.